Growth Systems Architect · Lagos, Nigeria

Growth is a
systems problem.
Not a campaign one.

I design revenue infrastructure for fintech, financial services, and SaaS brands across Africa — turning acquisition, conversion, and retention into compounding engines that outlast any campaign.

Book a Strategy Call See Proof of Work →

₦25B+

Attributable
Revenue

40–65%

CAC Reduction
Delivered

Years in
Growth & Fintech

Founder, Brunt Innovations

Growth Infrastructure & Revenue Systems

Brands I've Built Growth Systems For

Coronation Group◆ Sterling Bank◆ Access Bank◆ i-invest◆ Parthian Partners◆ Coronation Wealth◆ Burna Boy◆ Pulse NG◆ The Sumi Group◆ BukiHQ Media◆ Coronation Group◆ Sterling Bank◆ Access Bank◆ i-invest◆ Parthian Partners◆ Coronation Wealth◆ Burna Boy◆ Pulse NG◆ The Sumi Group◆ BukiHQ Media◆

01 / Philosophy

Why most growth
efforts fail

"Most brands don't have a marketing problem. They have a systems problem — and they keep solving it with campaigns."

The brands that scale aren't running better ads. They're operating better systems. Acquisition pipelines that are predictable. Conversion flows that compound. Retention architecture that extends lifetime value — not just reduces churn.

After nearly a decade building growth infrastructure for fintech brands, SaaS companies, and financial institutions across Nigeria and Africa, I've seen the same pattern: teams with real budgets, real ambitions, and real products — losing money to broken systems they've mistaken for strategy.

My work is to change that. Not with tactics. With architecture. Every engagement starts with a diagnostic — understanding the system first, then designing the right intervention. Because if you don't understand where the system is broken, every campaign is just expensive noise.

02 / Capabilities

What I
build

Acquisition Systems

Paid media strategy, channel architecture, and audience engineering — built to acquire customers profitably and predictably. Not just spend optimization, but full-funnel acquisition design that compounds over time. I've reduced CPI to under ₦400 in competitive fintech markets where industry averages exceed $2.

Paid Search Paid Social ASO Performance Creative CAC Engineering

Conversion Architecture

Funnel design, landing page strategy, and onboarding systems that turn qualified traffic into paying customers. Every touchpoint engineered to reduce friction and increase decision velocity — from first click through KYC completion and first transaction.

Funnel Design A/B Testing Onboarding CRO In-App Conversion

Retention & LTV Infrastructure

CRM systems, lifecycle automation, and churn prevention frameworks designed for long-term revenue compounding. The difference between a growing brand and a leaking bucket. From push notification strategy to personalized email campaigns and savings product adoption.

CRM Strategy Lifecycle Campaigns Churn Reduction LTV Maximization Push Notifications

Growth Audits & Advisory

Deep diagnostic review of your entire growth infrastructure — from attribution and analytics to channel performance and funnel efficiency. You'll know exactly where you're bleeding and exactly what to fix first. Every audit includes implementation-ready recommendations, not just a report.

Growth Audit Attribution Analytics Setup Strategic Advisory GA4 & Firebase

04 / Social Proof

What people
say

"A highly result-oriented marketer who ties every campaign to specific product and business goals. His dedication to mapping clear funnels and ensuring the team understands the customer journey before executing any campaign — regardless of its scale — is truly inspiring."

Gloria Kafui

Senior Corporate Communications & Partnerships Manager · Pulse NG

"Murphy is someone I fondly call the 'Growth Hacker' — he excels effortlessly at growth marketing. His strategies and skills are top-tier. He's up-to-date on industry trends, a strong leader, and a great team player who has helped several brands scale and find their footing."

Oluwagbotemi Moshood

Head of Marketing & PR · The Sumi Group

05 / The Man

Murphy
Bolarinwa Browne

Murphy accepting award on behalf of Burna Boy

1 / 3

I've spent nearly a decade inside some of the most demanding growth environments in Nigerian financial services and SaaS — not as a consultant watching from the outside, but as the person responsible for results.

From building user acquisition systems at i-invest and Parthian Partners, to running multi-channel growth campaigns for Coronation Group — one of Nigeria's most recognized financial institutions — I've learned that the brands that win aren't the ones with the biggest budgets. They're the ones with the best systems.

That belief is what led me to found Brunt Innovations, a Growth Infrastructure & Revenue Systems firm. My core philosophy: growth is a systems design problem, not a campaign problem.

I work with fintech companies, financial institutions, and B2C SaaS brands who are serious about building sustainable growth — leaders who understand that the difference between scaling and stalling is architecture, not spend.

₦25B+

Attributable Revenue Across Portfolio

40–65%

CAC Reduction Delivered to Clients

300–500%

App Install Growth Achieved

Let's Build Something That Compounds

Is your growth running on
systems or on hope?

If you're serious about building a growth infrastructure that compounds — let's talk. I take on a limited number of engagements each quarter.

Book a Strategy Call Connect on LinkedIn →

Growth is asystems problem. Not a campaign one.

Why most growthefforts fail

What Ibuild

Results thatspeak

What peoplesay

MurphyBolarinwa Browne